Doctorate, Technische Universität München, Germany

08.2008 – 10.2013

Doctorate in Business Administration (Grade: „summa cum laude“); subject of dissertation: Self-Service Technology – Friend or Foe? The thesis has received an honorable mention in the EMAC McKinsey Marketing Dissertation Award 2014.

Visiting Ph.D., Arizona State University, USA

08.2010 – 12.2010

Visiting PhD scholar at Marketing Department at the W.P. Carey School of Business.

Master, Technische Universität München, Germany

10.2003 – 07.2008

Master in Management and Technology (TUM-BWL) from the TUM School of Management (Grade: 1.3); Business major: marketing & management; Technical major: mechanical & human factors engineering.

Visiting Student, Oklahoma State University, USA

08.2005 – 05.2006

Visiting student at the Spears School of Business and the College of Engineering, Architecture and Technology. This stay has been founded through a scholarship by the German Academic Exchange Service (DAAD).

Abitur, Gymnasium Waldkraiburg, Germany

09.1993 – 06.2003

Secondary School Examination. Degree: Abitur (Grade: 1.7).

Exchange Student, Borger High School, Texas, USA

08.2000 – 07.2001

Honorary high school diploma.