Doctorate, Technische Universität München, Germany

08.2008 – 10.2013

Doctorate in Business Administration (Grade: „summa cum laude“); subject of dissertation: Self-Service Technology – Friend or Foe? The thesis has received an honorable mention in the EMAC McKinsey Marketing Dissertation Award 2014.

Visiting Ph.D., Arizona State University, USA

08.2010 – 12.2010

Visiting PhD scholar at Marketing Department at the W.P. Carey School of Business.